Google Assistant
Turn the insights from Gen Z into a gamified and personalized onboarding experience.
UI/UX
Illustration
UX Research
Role: Visual Design Lead, UX Designer, UX Researcher
Client: Google
(Teamwork)
(2023)
UX - RESEARCH
The challenge
& the opportunities
The challenge we got from Google team was:
To increase engagement and reduce churn among users of Google Assistant, understand how consumers discover and react to digital assistants, and explore product ideas that enliven and ease a consumer’s first week learning about and using Assistant.
After research, we found opportunities through the user journey.
UX - CONCEPTING & TESTS
Insights
We gained helped insights from the users:
UX - CONCEPTING & TESTS
Develop concepts &
concept test
After researching, I started working on gamify on boarding process.
Regarding the feedback that users sometimes don’t know what GA can do, I tried to educate the user with small fun tasks during the onboarding process.
Then we held a concept testing on the ground to gather insights from users.
UX - FINAL DESIGN
Get to know
UX - FINAL DESIGN
Quick grasp
UX - FINAL DESIGN
Learning by doing
GRAPHIC DESIGN & BRAND IDENTITY
Inclusive
illustration
I created a set of illustrations for the project, using blue and red skin tones to promote inclusion.
GRAPHIC DESIGN & BRAND IDENTITY
Icons
GRAPHIC DESIGN & BRAND IDENTITY
Marcus
Another set of illustrations is about Marcus, a Gen Z user.
GRAPHIC DESIGN & BRAND IDENTITY
Google products
This set of illustration are products that works with Google Assistant.
Fun Places
Restaurant
Text friends
Shortcut
GRAPHIC DESIGN & BRAND IDENTITY
Merchandizes
As part of the merch, I designed stickers with the illustrations. They’re also on our team T-shirts.
Credits - UX designer Yongkang Yu + UX design lead Mandy Zheng