Botani
A solution for plant lovers. To give plant parents a carefree travel, and to enable plant lovers to have plants even in their temporary home.
Brand & Identity
UI/UX
(Individual Project)
(2024)
THE STORY
For my plants
I am a plant lover. Last winter, I decided to go to visit my friends and family for a month. So I started searching online to see how to take care of my babies when I’m away. But all the methods online would only allow my plants not to die, but not guaranteeing them being healthy and beautiful when I’m back.
So I started seeking for friends to take care of my babies. I talked to a few, and one of them agreed to let me drop my plants.
After my trip, I went to pick up my plants, and I saw them being like this. They’re still alive, but they’re not trimed, not well cared. But that’s my friend who took care of them, so I could only smile and say thank you and gave them a gift I took for taking care of my plants although I was sad.
RESEARCH
A bigger story
After research, I found that it’s not just my story plant lovers are a large group in the United States. And Millennials tend to spend more on trips to get a carefree experience.
RESEARCH
Survey
I sent out a survey to learn more about how people care for their plant babies when they’re away. These are the popular options for people right now and the pain points:
Users don’t trust unprofessional people to take care of their plants.
Users feel frustrated and stressed if their plants look unhealthy when they come back.
Users struggle with dealing with the plants when they’re moving.
RESEARCH
Overall insights
Users expect the plant care service to be professional and trustworthy.
Users expect an effortless, worry-free, and seamless plant care service for their vacation.
Users expect a reliable way to deal with left over plants when they’re moving.
BRAND & IDENTITY
The circle
Based on the stain left by a potted plant which is a proof of a plant was taken care of and have left, Botani is born to give plant parents a carefree travel, and to enable plant lovers to have plants even in their temporary home.
BRAND & IDENTITY
Visual identity
The visual system is designed based on the needs of the plants. Different colors stands for different needs.
BRAND & IDENTITY
Pick up & drop off
Botani provides pick up and drop off service to reduce the hustle the users might have in travel.
SERVICE
Plant adoption
Botani provides a platform for plant lovers to drop their plants for good when they’re leaving, or for others to adopt the plants and provide them a new home.
UX DESIGN
Botani app
Botani has an app for the users to easily schedule pick up/drop off service, see the plants through live camera, add service, and schedule plant adoption.
