Wrong Step in the
Right Direction
Film marketing project for a heartwarming and self-searching story of a previous photographer.
Brand & Identity
Motion
Poster Design
Role: Associate Producer
Client: Ömer Faruk Erdogan
(Freelance)
(2023)
THE STORY
About the film
Adem, a failed photographer, takes over his late father’s bakery. He tries to meet the demand for his father’s famous baklava yet he fails. He makes another recipe from his father’s notebook which turns out to be a success.
CONCEPTS
Initial Concepts
Adem, a failed photographer, takes over his late father’s bakery. He tries to meet the demand for his father’s famous baklava yet he fails. He makes another recipe from his father’s notebook which turns out to be a success.
CONCEPT DEVELOPMENT
Tell a story
After the second meeting with client, I got to know that the director used his father’s photo in an important scene in the film. Therefore, I decided to add this photo on the poster.
Final
Social media
Promotional materials for social media, including IMDb, Instagram, and Facebook.
Film IMDb page: https://www.imdb.com/title/tt30011803/
FINAL
Key art
Illustration on photography.
Use drawing to represent the dream, and photography as reality. Mixing them together as a hint of the solution of the main character and duality in the film.
Use script typeface to create the fun feeling, together with the san-serif typeface to indicate the duality.
Use warm tone in the poster to indicate the heart-warming story and reflect the general warm atmosphere of the film.
FINAL
Press kit layout for the film
FINAL
As requested by the client, this project also includes the album of the music from the film.
FINAL
Teaser
Keep the art style of this project to create this teaser with illustrations.
Credits - Director Ömer Faruk Erdogan + Sound design BÉLA ERDŐS